A Endanwender visits a publisher's site. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the value of the impression. RTB ecosystem consists of several types of parties that typically participate hinein the RTB process (Tümpel Figure 1): A demand-side https://digitale-werbung68642.blogsumer.com/27793708/videoanzeigen-keine-weiteren-ein-geheimnis