Many supporters feel betrayed by a perceived poverty of ambition from Mike Ashley, who they accuse of allying the club to "tacky" brands and prioritising profit over performance since his takeover in 2007. "A zombie club," is how one Newcastle fanzine describes United's current state. https://online-learning-initiative.org/wiki/index.php/What_Everyone_Ought_To_Know_Before_Getting_A_Cash_Advance