Online shopping is convenient — but photos and descriptions often don’t fully show a diamond’s brilliance, sparkle, or how the setting looks on you.
Visiting a jeweller in person lets you compare different pieces side by side, see how diamonds perform under real light, and get professional guidance. It’s especially worth it if you’re buying something valuable like an engagement ring. https://londonjewelsmagazine.blogspot.com/2025/11/smart-ways-to-buy-diamond-jewellery.html