The 2023 Stay-action Barbie Film spurred a cultural trend, driven by Mattel's marketing partnerships and natural and organic content material. What should really Mattel's executives do up coming with their most precious franchise? And will they increase their brand method for Barbie to other toy manufacturers? The case examines https://edgardsgtw.blogocial.com/5-essential-elements-for-hbr-case-study-analysis-75154889